LIFTT UP

The LIFTT Leadership™ Blog

Micro-lessons. Real stories. This is where we go deeper.

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built Champions

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built Champions

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built ChampionsChrissy Allison

From firefighter to elite coach, Justin Lewis turned a lifetime of being underestimated into a powerful system for developing resilient athletes and confident leaders.

Read more

Let’s Stay Connected

Image
“This isn’t your life.
This is a moment in your life.
The way you lead yourself through it?
That’s everything.”

– Eric Thompson

© 2026 LIFTT Leadership™